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Strategy
The Expectation Reset
AI has reset customer expectations across seven dimensions. Products built before 2023 are now judged by standards they were never designed to meet. The expectation reset is silent — customers leave before they complain.
Core thesis
AI has reset customer expectations across seven dimensions. Products built before 2023 are now judged by standards they were never designed to meet. The expectation reset is silent — customers leave before they complain.
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