Articles
Practical writing on AI marketing systems, growth strategy, retention, and what I am learning in production.
The Two Questions I Use to Decide What to Automate Next
When someone asks me what they should automate first, I do not give them a tool list. I ask two questions that reveal the real bottleneck. Here is the...
I Run Three Claude Instances as a Team. It Costs $3.50 Per Feature and Cuts My Rework in Half
Instead of one Claude session trying to plan, build, and review in a single context window, I split the work across three specialized agents. Here is ...
I Audited My Claude Code Setup and Found 90K Tokens of Context Waste
Every Claude Code session I was running burned 15 percent of the context window before I typed a single prompt. Here is the audit I ran, the three thi...
Six Months of Running AI Marketing Agents 24/7. Here's What Actually Broke.
After six months of production agent operations across three sites, the real lesson is not about building agents. It is about knowing whether they are...
The EU AI Act starts enforcing in 40 days. Here is what AI agent builders actually need to do.
August 2, 2026 is the enforcement date for the EU AI Act transparency rules. Most AI agent builders are pretending it does not apply to them. It does.
Context engineering is eating prompt engineering
The skill that mattered in 2024 was crafting the perfect prompt. In 2026, that is table stakes. What separates production agents from demos is context...
The AI Agent Governance Layer Most Small Teams Skip
Gartner's May 2026 report says uniform governance across AI agents is the root cause of failure. The alternative is not enterprise compliance. It is t...
The One Number That Tells You If Your AI Marketing Agent Is Working
Most ROI frameworks for AI agents are designed for Fortune 500 CFOs with six-month evaluation windows. Builders shipping today need a single metric th...
The Local Business Lead Scoring Framework
A five-factor system for scoring local business leads using public data. Website presence, review quality, image count, social media footprint, and GB...
The Protocol That Changes How AI Agents Work Together
MCP is the new standard that lets AI agents talk to your tools without custom wiring. It will do for agent-to-tool communication what USB did for peri...
The 76% Failure Rate Nobody Talks About
Most AI agent deployments fail before they ever reach production. The data says 76 percent crash within weeks. The survivors share three habits that h...
AI Marketing Is Not Autopilot
Most teams treat AI agents like set-and-forget automation. The operators who win treat them like junior employees that need onboarding, feedback loops...
The Retention Metric Most AI Products Ignore
Everyone tracks DAU and MRR. But for AI products, the metric that predicts long-term defensibility is something else entirely.