Articles
Practical writing on building agentic marketing systems and AI-native growth strategy.
Agentic Marketing Is Not Autopilot
Most teams treat AI agents like set-and-forget automation. The operators who win treat them like junior employees that need onboarding, feedback loops, and a decision framework.
agentic-systemsstrategyfield-notes
The Retention Metric Most AI Products Ignore
Everyone tracks DAU and MRR. But for AI-native products, the metric that predicts long-term defensibility is something else entirely.
growth-strategyretentionmetrics