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    <title>Jake Bauman</title>
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    <description>Field notes on agentic marketing, AI growth strategy, and human-centered execution.</description>
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      <title><![CDATA[Agentic Marketing Is Not Autopilot]]></title>
      <link>https://jakebauman.io/articles/agentic-marketing-not-autopilot</link>
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      <description><![CDATA[Most teams treat AI agents like set-and-forget automation. The operators who win treat them like junior employees that need onboarding, feedback loops, and a decision framework.]]></description>
      <pubDate>Tue, 10 Jun 2025 00:00:00 GMT</pubDate>
      <category>agentic-systems</category>
      <category>strategy</category>
      <category>field-notes</category>
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      <title><![CDATA[The Retention Metric Most AI Products Ignore]]></title>
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      <description><![CDATA[Everyone tracks DAU and MRR. But for AI-native products, the metric that predicts long-term defensibility is something else entirely.]]></description>
      <pubDate>Tue, 03 Jun 2025 00:00:00 GMT</pubDate>
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