I build the tools I wish I had when the work was due.

I am Jake. I build practical AI workflows for marketing work, then write down what they produce, what breaks, and where a person needs to make the call.

My background is growth and product. I have spent years running experiments, building retention loops, and tightening funnels. That work shapes the files here: start with a real input, make an output someone can inspect, and keep a human review step before it ships.

I am also building Personably, a CRM for ecommerce brands that is still in development. The aim is to connect customer context across tools and put generated messages through a review queue. I also run NorthSignal, where I work on search visibility and AI citations for owner-led businesses. Earlier, I made retail-investing videos. Explaining a complicated decision in a way someone can use still guides this work.

This site is my build log and file shelf. I share the instructions, examples, and limits so you can judge whether a workflow fits your own work before you give it your time or money.

You should be able to see what goes into a tool and what comes out. If the evidence is thin, the answer should say so.