Free tools

Small calculators for the money decisions that usually get made on instinct. No signup wall. The maths is on the page and so are the assumptions.

Grok Bot AEO Companion
Seven role briefs, prompts, and tracking sheets for checking how your brand appears in AI answers. Read the files and run a manual check before connecting tools.
A direct download from the video page. No email required.
Buy, Build, or Skip
You are about to pay for a tool. This works out whether it pays for itself, whether you could build it in an evening instead, and whether the economics survive real volume.
Four questions, a straight answer, and a receipt you can be held to.
The AI Profit Test
The other side of the same question. You have built something with AI in it. This works out whether it makes money once real customers show up, or whether it can go viral and still lose.
Cost per customer, payback, and what happens at scale.